August 2020
Mather, FIPP introduce free Reader Revenue Master Classes
Media are in the throes of building, expanding and optimising their reader revenue businesses. Some companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies, products, user experiences, experiments and reader loyalty.
The free webinars will explore the three pillars of reader revenue: Acquisition, Engagement and Retention, using detailed case studies as the foundation for every topic. Participants will learn from the experts the keys to success in every subscription operation.
Top 7 digital subscription best practices
by Dr. Matt Lindsay President, Mather Economics
The art and science of acquiring digital subscribers has evolved considerably since the financial crisis established the strategic necessity for digital audience revenue. Twelve years later, the global health crisis is providing a spike in audience and subscription sales for many publishers.
Question is, what are the top digital subscription practices that help publishers leverage the effects of the subscription surge in the age of COVID-19?
Explore the seven best practices in subscription strategy that will inspire and drive your reader revenue business.