Hundreds of news media stakeholders have attended the live webinars. Now, all of the free, 60-minute expert panels have been published and integrated with speaker presentations.

Access the free series of GNI subscriptions webinars here:

• Best practices for building and growing a subscriptions model in US & Canada (English)
• Best practices for building a successful contributions model(English)
• Best practices for building and growing a subscriptions model in Asia Pacific (English)
• Mejores prácticas para construir y hacer crecer un modelo de suscripciones en América Latina (Espanol)
• Melhores práticas para construir um modelo de assinaturas de sucesso no Brasil Português)

Matthijs van de Peppel, marketing director for B2C at NRC Media, and I first met during a meeting at the NRC offices in Amsterdam in 2014. That meeting was the beginning of a long collaboration leading to many significant events for both companies.

Van de Peppel and I were co-authors with Xavier van Leeuwe of  How to Succeed in the Relationship Economy, published in 2017 in English and later in Dutch and German.

Van de Peppel and van Leeuwe recently published a second book discussing their approach to management called The Human Touch in English and Mensenwerk in Dutch.

NRC recently exceeded its prior record number of subscribers and now has the most subscribers in the history of the publication.

Van de Peppel agreed to speak with me for this blog post to reflect on the journey to this milestone and to share his view on the significant causes of the growth. He also describes the subject of the new book.

Read the article here
Contact Matt Lindsay