Click here to view the master class. Click here to read an overview of the 3-webinar series.

The free webinar explored how to drive drive loyalty and reader habit and how to reduce churn.

Participants who attend all three master classes are eligible for a certificate of completion by FIPP and Mather Economics. Learn more here.

Maximizing long-term audience revenue

Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy print audience to new digital platforms while retaining their profitability.

As more publishers consider reducing print frequency, a plan to transition print readers to digital platforms while retaining as much revenue and profit as possible is vital.

We find that many digital subscribers were former print subscribers that stopped and restarted their relationship with the publisher, usually at a much lower and less profitable subscription price.  The trends of higher print pricing and lower priced digital subscription offers has created a growing incentive for highly profitable print subscribers to switch to digital.

To learn the framework for developing a transition plan, click here.