The free webinar explored pricing strategy, optimization and elasticity; leveraging data to grow digital audience and identify and engage segments; cultivating  reach and intent for subscription growth; content as an acquisition driver; leveraging recommendation engines; curation and insights for conversion; dynamic meter pattern recommendations; growth drivers for digital subscriptions; and paywall, email and social marketing. Mather Economics, Die Zeit and Schibsted speakers detailed case studies from the sundry topics. Participants who attend all three master classes are eligible for a certificate of completion by FIPP and Mather Economics.