Inspiring media companies to innovate their digital, data, AI and revenue strategies
TOPICS:
- Strategy and implementation for a profitable contributions revenue model
- Targeting and converting paid members
- Organizing a campaign to raise funds from government, NGO, private and corporate donors
- Integrating the contribution model into the workflow and culture of the organization
TOPICS:
- Strategy and implementation for a profitable contributions revenue model
- Targeting and converting paid members
- Organizing a campaign to raise funds from government, NGO, private and corporate donors
- Integrating the contribution model into the workflow and culture of the organization
PUBLISHED WEBINARS
Mather Economics and FIPP – Webinar 01
Digital Media Subscription Master Class: Acquisition
Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription acquisition strategy for their company, and apply tried-and-true, data-driven principles every step of the way. The objectives are to acquire new customers and then to drive engagement and lifetime value, while stemming churn.
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Mather Economics and FIPP – Webinar 02
Digital Media Subscription Master Class: Acquisition
Successful reader engagement requires the ability to use user data to identify the most loyal users who have the highest potential for lifetime value. These data can be used to identify and target the best content for each individual user, enabling retention in the future. In this webinar, participants will learn how to drive higher engagement among users for their company, and apply data-driven targeting to ensure retention. The objectives are to drive loyalty and reduce churn.
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RESEARCH & PUBLICATIONS
FIPP Insight Report: 2019
World Newsmedia Network creates free, media industry research and newsletters to help publishers succeed with their revenue, product, data and innovation strategies. WNMN frequently collaborates with other media associations and tech companies, such as INMA, FIPP and Mather Economics.
December 2020
Issue 5, Volume 1
November 2020
Issue 4, Volume 1
October 2020
Issue 3, Volume 1